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J. Brindon Addy Butchers & Food Hall

How J Brindon Addy Butchers Transformed Their Operations with Velocity

Customer Overview

Founded in 1850, J Brindon Addy Butchers is a family-run business nestled in the heart of Holmfirth, West Yorkshire. With a strong reputation for quality meat and exceptional customer service, the butcher serves both local walk-in customers and a wide range of wholesale clients, including pubs, restaurants, and catering businesses.

Known for combining traditional craftsmanship with modern-day expectations, the business has expanded to support both retail and B2B sales through its in-store presence and two online shops—one for everyday orders and another dedicated exclusively to the busy Christmas season.

The Challenge

As a long-standing business rooted in tradition, J Brindon Addy faced several operational hurdles as their customer base and demand expanded:

  • Disconnected Systems: Retail, wholesale, and seasonal order processing were handled through separate workflows, making coordination difficult and error-prone.

  • Manual Christmas Orders: Each year, a huge spike in holiday orders was managed using pen-and-paper forms, leading to inefficiencies, misplaced orders, and time-consuming manual entry.

  • Online Fragmentation: They managed two separate WooCommerce websites—one for year-round sales and another for seasonal orders—without a unified backend to consolidate data or streamline operations.

With growth came complexity, and the team needed a solution that could help them modernize their operations without compromising the personal, high-quality service their customers valued.

The Solution

The team at J Brindon Addy partnered with Velocity, a business management system tailored specifically for food producers and distributors. Velocity was chosen for its ability to bring together wholesale, retail, and ecommerce operations in one unified platform.

Key Implementations:

  • Core Deployment: Velocity was rolled out across the business to manage everything from inventory and order processing to CRM and delivery logistics.

  • WooCommerce Integration: Both of the butcher’s online stores—one for general retail, and one for Christmas orders—were tightly integrated into the Velocity backend. This enabled real-time syncing of orders, customer information, and product availability.

  • DigIn In-Shop Ordering System: To replace the cumbersome paper order process during the festive season, J Brindon Addy deployed the DigIn tablet-based ordering system. Customers could now place their Christmas orders directly into a tablet in-store, eliminating transcription errors and streamlining order fulfilment.

The Results

The transition to Velocity marked a turning point in J Brindon Addy’s operational efficiency and customer service.

✅ Measurable Improvements:

  • Faster Processing: Orders from all sources—online, in-store, and wholesale—are now managed through one central dashboard.

  • Error Reduction: Manual entry is nearly eliminated, resulting in fewer mistakes and missed orders.

  • Seamless Christmas Trading: The DigIn system made in-store holiday ordering faster, easier, and more reliable.

  • Data Centralisation: Customer records, order history, and stock management are all accessible from one place, enabling better decision-making.

“The integration between our online stores and Velocity has been seamless. The DigIn system for Christmas orders has completely transformed our busiest time of year—from piles of paper to organised, digital precision.”
– Brindon Addy

Why Velocity?

Unlike generic ERP systems, Velocity is built with the needs of food producers and wholesalers in mind. For J Brindon Addy Butchers, this industry alignment meant:

  • Retail + Wholesale in One: No need to juggle multiple systems or plugins.

  • WooCommerce Friendly: Smooth integration with both of their online stores.

  • Tailored Support: The Velocity team worked closely with the butchers to ensure smooth onboarding and seasonal readiness.

  • Scalable Platform: Velocity grows with the business, ready to handle increased demand and new processes.

Conclusion

J Brindon Addy Butchers has successfully bridged the gap between tradition and innovation. With Velocity, they’ve future-proofed their operations, eliminated paper-based inefficiencies, and provided a faster, smarter experience for both their customers and staff—especially during the critical holiday season.

“Velocity has become the heartbeat of our operation. Whether it’s a single customer ordering for Christmas dinner or a wholesale client stocking up for the week, it all just works.”

Interested in transforming your business like J Brindon Addy?
Enquire here to see how Velocity can streamline your operations and help you grow.