Christmas is a magical time of the year, but for retailers it comes with its fair share of stress. There’s queues out the door, paper order forms scattered across the counter, phones ringing non-stop. Customers get stressed, staff get frazzled, and mistakes start to creep their way in at the worst possible time.
The reality is that just having great products isn’t enough anymore. People expect a smooth ordering experience to go with them. And that’s where DIGIN can help you. By taking the chaos out of Christmas orders, it helps shops deliver a calmer and more professional service that customers (and you!) can actually enjoy.
Why Christmas is the real test of customer experience
No time of year tests your systems quite like Christmas. Customers are in a hurry, juggling lists, comparing prices, and short on patience. One lost order or long queue can be enough to send them elsewhere.
If you’re still working from handwritten forms or order pads, you’re asking for trouble like:
- Notes get lost or misread
- Staff cross wires and duplicate orders
- Queues drag on, frustrating everyone
People are used to slick apps and click-and-collect, so even the most traditional farm shop or butcher now has to compete with that level of convenience.
What DIGIN actually does
DIGIN is a touchscreen ordering system that runs on iPads.
- Customers can order in-store or online.
- Every order is stored automatically, so nothing goes missing.
- It syncs with platforms like Shopify, so web and walk-in orders sit in the same place.
- You can track volumes, payments, and pickup times at a glance.
Why should you use DIGIN?
Because at Christmas, the little things make a big difference. DIGIN takes the stress out of ordering for you and your customers.
Here’s what it changes straight away:
Speed
Customers can order and move on. No hanging around while someone scribbles it down.
Accuracy
No mistakes, and no “Did we get that right?” moments.
Trust
Customers know exactly what they ordered and when they’ll get it.
And as an added bonus, a clean, branded iPad on the counter just feels professional. It shows you take service as seriously as the quality of your products.
When should you implement DIGIN for Christmas?
We don’t recommend leaving it until the last minute. Getting DIGIN running takes a bit of time as you’ll need to add your products, set up Christmas SKUs, connect integrations, and let staff get comfortable with it. If you want to be ready for pre-orders in mid-November, we suggest you need to move by September.
What you can do now
- Ask your staff “What went wrong last Christmas?” Chances are DIGIN solves it.
- Plan out your Christmas bundles as DIGIN can upsell them as people order.
- Mock up a simple iPad form today just to see how smooth it feels compared to paper.
- Book your install by 20th September if you want to be live for the holiday rush.
- Use DIGIN to collect customer emails so you can keep them engaged after Christmas.
Final thoughts
Christmas can make or break how people feel about your shop. Get it wrong with long queues and messy orders, and all the goodwill you’ve built up through the year can vanish overnight. Get it right, though, and customers will remember how easy you made it for them and they’ll be back.
DIGIN isn’t just about tidying up bits of paper. It changes the whole feel of your shop at the busiest time of year. When everything else is hectic, you’ll come across calm, organised, and professional. And that’s exactly what keeps people coming back after Christmas.
Talk to our friendly team about using DIGIN. We’re happy to answer all of your questions and offer tailored suggestions.
