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DT. Waller & Sons Butchers

How D.T.Waller & Sons Butchers Transformed Their Operations with Velocity

Customer Overview

DT Wallers, based in Ledbury, is a long-established, family-run food wholesaler known for its high-quality meats and catering supplies. While their retail shop is a staple of the local community, our partnership has been focused entirely on the wholesale side of their business, supplying catering clients across the region with timely, accurate, and high-volume deliveries.

The Challenge

Years ago, DT Wallers approached us with a deceptively simple question:

“We’ve got one of these Avery Berkel scales… can we create an invoice from it?”

At the time, there was no complete, purpose-built system for seamlessly integrating scales, order entry, and invoicing for wholesale butchers. They needed a way to:

  • Generate invoices automatically from weighing scales

  • Streamline order processing in their warehouse

  • Reduce paperwork and manual entry

  • Handle large-volume catering orders efficiently

This question marked the beginning of a journey to transform wholesale food logistics.

The Solution

That first Avery Berkel scale request became the seed for what would grow into Velocity — a full business management platform tailored for food manufacturers and distributors.

For DT Wallers, we started by:

  • Connecting their scales directly to a digital system

  • Automating invoice generation based on weights

  • Creating basic order entry workflows for their wholesale operations

Over time, as their needs grew, so did the software.

Key Capabilities Implemented:

  • Catering Order Management: Tailored workflows for large, recurring catering customers.

  • Warehouse Workflow Automation: Orders processed directly from warehouse terminals, improving accuracy and turnaround time.

  • Label Printing + Traceability: Labels generated automatically from order data and linked to product batches.

  • Custom Pricing & Account Handling: Wholesale-specific features like pricing tiers, scheduled deliveries, and customer-specific rules.

The Results

DT Wallers’ wholesale operation transformed from paper-based and reactive to digital and scalable.

Outcomes:

  • Invoices generated directly from scale inputs

  • Dramatic reduction in manual data entry

  • Faster warehouse turnaround times

  • Improved customer satisfaction through accuracy and speed

“We didn’t just adopt a system. We helped build one that worked for us — and now for dozens of others.”
– Nathan Waller

Why Velocity?

For DT Wallers, the difference was personal. From that first conversation, Velocity was built around their workflow, their challenges, and their ambition to modernize a traditional business without losing its soul.

They chose Velocity because:

  • It started with them — they shaped the roadmap

  • It solved problems others ignored

  • It kept evolving alongside their needs

Conclusion

DT Wallers may have been the first customer to believe in Velocity, but their story is timeless: one small operational friction point became the launchpad for complete digital transformation.

Velocity remains proud to support their wholesale business.

Inspired by DT Wallers’ story?
Enquire now to see how Velocity can modernise your wholesale operations, from scale to invoice and beyond.